Autoresponders Helpful In online Advertising - Alpha Sandesh Blog

5 Sep, 2012 ?|? Written by bhanupriya ?|? under Email Marketing Tips

There are certain situations when we are not able to reply of our inbox messages eventually we lose great opportunity from those customers who are awaiting for our immediate response.So this article is aimed for those who have begin their journey in mass email marketing service and are unaware of auto responder.

Auto responder is a general message which is delivered automatically to client email.These follow up? bulk emails are written in advance, so the business owner doesn't have to take time sending out emails every time someone buys something or asks for information.

Since an auto responder is inevitable part of our online business, so it's better to go for some research to find the type of auto responder that meets your requirements. This will save your time and money in future so here we divide the auto responder into three categories.

1. Remotely-Hosted Auto responder? : In remotely hosted program, you will not be able to use your domain name.
2. Locally-Hosted Auto responder? : ? Programs that work from your own web server.
3. Desktop-Hosted Auto responder :? Programs that work from your own computer.

Before deciding which kind of auto responder fits your online business go through the advantages and disadvantages of different types of auto responders.

Advantages:

• It tracks your open rate,it means how many of your emails were read and who read them.
• If you use auto responders in your online advertising, your customer will get the information they want immediately and you will be able to use your time for additional online marketing efforts.
• You can see which of your website sign-up forms are generating subscribers
• You can send instant welcome messages to clients approaching you for the first time, provide details about your product to potential customers and can also take follow up with them.
• By Using auto responders you can answer queries from many customers in a minimum time,eventually? your customers feel valued.
• Auto responder persuade customers for purchasing by sending out information to clients after regular intervals of time about your products.

One of the biggest disadvantage associated with auto responder is that it is :

Difficult to customize

All your customers receive the same response from auto responder so You can only manipulate the heading, wherein you can change the address of your customers by their first names. Apart from it,you cannot do anything to customize your email for each and every customer.

Consider following issues while choosing an auto responder:

1. What are your needs and the type features you required

2. Types of auto responders available in the market?

3. Which type of auto responder best fit for you.

4. What are the available brand names in the market?

5. Comparison of price range,features and restrictions of different brand names.

Source: http://www.alphasandesh.com/blog/autoresponders-helpful-in-online-advertising/

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