Successful Real Estate Agents Use Mobile Marketing ? Text ...

Mobile Phones & Real Estate Marketing

With the advent of mobile phones, smartphones, and tablet devices, real estate agents now have the opportunity to give their customers a better overall experience when purchasing or buying a home. Successful agents now need to develop a marketing strategy that will apply to mobile devices.

Today, more people are using mobile devices to contact an agent or search for homes than ever before. Even desktops searches have fallen below mobile phone searches. A recent survey done by the National Association of Realtors say mobile phone users are more driven to call the agent of a listing, than people who use desktops computers. Results show that as many as 45% of users are tapping into websites with their mobile phones; and this is especially true during the weekend hours.

The use of mobile phones gives realtors an amazing opportunity that they?ve never had before. With signage on front lawns they can now add a KEYWORD and TEXT MESSAGE number so that anyone who?s sitting outside a home they?re interested in can get immediate information. This information can include everything they need to know about the home, including videos of the inside and great pictures. This means a number of things can happen to an agent that has gone with effective mobile advertising. Not only do they have a better chance of getting a commission on the listing side but now they have the opportunity to work with the buyer and receive both sides of the commission.

Realtors who are using mobile phone advertising are seeing immediate benefits that affect they?re bottom line at month end. Commissions are increasing and so are listings. When word spread that you?re a realtor who is knowledgeable on every aspect of marketing a home, your referrals will naturally increase.

Now that existing homes sales are on the rise, the real estate market is set to see further price hikes should all economic conditions stay stable. This is going to mean an influx of homes on the market, and people looking to sell and buy again. Computing technology is changing at a rapid pace and this means realtors, who stay on top of the best advertising technology available, will be the ones to reap the rewards.

Imagine a prospective buyer sitting outside a home for sale and with just the punch of a few buttons on their cell phone they can have detailed information about the property that you?ve listed for sale. Not only that, you can provide neighborhood information, maps and anything else that?s relevant to the home and the area. One thing?s for sure; when they get this information from you, they are more likely to stick with you to sell them a home and they?re very likely to tell their friends about it.

You?ll need an affordable back office management program with pays for itself when you change from print advertising and flyers to mobile only advertising. In fact, it?s far more effective in helping you to get more sales and listings. It will keep a database of all your homes for sale, marketing information on listed homes, clients who are buyers and former clients that you should always be in touch with. Real estate is a personal business and people like to be kept in the know about what?s happening in the marketplace; especially true today. The days of advertising homes in newspapers with bad pictures and small print are almost gone. Mobile advertising allows realtors to offer their customers a better experience than any newspaper ad could give them.

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Source: http://localleadgenie.com/successful-real-estate-agents-use-mobile-marketing/

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